Work Experience |
Skills
Expert/trainer with Adobe Creative Site–Photoshop, Illustrator, InDesign, Dreamweaver
Expert in MS Office–Word, Excel, Power Point
Skilled in Access databases, and Project PM software, Final Cut Studio, Sound Designer, and more.
Experienced with budgeting and forecasting financial software (Intuit, Centage, etc), as well as spreadsheet and database budgeting and planning.
Skilled in HTML, Java, Flash; some SQL.
Expert in computer maintenance (Mac, Windows, some Linux); Very experienced in the use of printers, plotters, cutters, laminators, Fiery and Harlequin RIPs, Linotronic Imagesetters and film developers, more.
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October 2011—Present
Director of Marketing & Communications, Anchor Computer Software
Marketing
- Managed and implemented marketing campaigns directed at diverse market segments in multiple media formats, including web, email, social media, direct mail, and trade shows. Targeted media campaigns to specific market segments based on analysis of business profiles, background research, and product suitability.
- Developed and implemented new website and email strategies, increasing website visits by 50% and website conversions by over 100%. Increased use of email and began aggressive campaigns based on market segmentation. Refined SEO and website promotion through analysis of current and prospective visitors and developed targeted strategies for increasing website visits.
- Created and managed customer database of over 10,000 customers and prospects, with emphasis on analysis of contact, response, and conversion data. Oversaw the implementation of new CRM system for coordination between sales and marketing. Tracked conversions and prospective sales based on multiple customer criteria and used this information to develop new marketing plans.
Management
- Planned and managed department and project budgets. Managed vendor, contractor, and sub-contractor activities, including budgeting, billing, and coordinating efforts between internal departments and external organizations.
- Developed multiple new marketing programs, including a direct mail program, a telemarketing department, and an online news aggregator service. Responsible for planning, presentation, budgeting, and implementation of new programs and management of interdisciplinary teams.
- Coordinated the marketing launch of multiple new products, including press releases, online announcements, and email and direct mail campaigns, all coordinated with trade show demonstrations. Produced media for events such as Anchor’s GSA approval.
- Managed attendance and participation at a minimum of five trade shows per year, responsible for displays and promotions, organizing registrations, logistics, marketing materials, multimedia, presentations, seminars, and follow-up. Attended shows with members of sales/business development departments, presented talks on postal regulations and technology, and meet with customers and prospects.
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February 1995—April 2010
Marketing & Media Services, AGNR, University of Maryland
Publication and graphic design.
- Designed over 150 multimedia projects, including web animation and video, PDF conversions, and interactive art. Provided art and photo direction for original content in individual and team settings. Expert at translating complex scientific ideas into easily understood graphics.
- Led teams in designing over 500 projects ranging from single page fact sheets to 200+ page perfect bound manuals. Leadership duties included bidding, print buying, and budgeting for multiple concurrent projects.
- Collaborated with University programs dealing with federal agencies such as FDA and EPA on identity and marketing materials on joint programs.
- Created displays and posters for trade shows and recruitment fairs, ranging from tabletop displays to floor displays as large as 60’ across.
- Expert in the use of Adobe Creative Suite and Microsoft Office Suite. Taught basic and advanced classes in most software packages.
Marketing, outreach and event coordination.
- Developed marketing strategies, tripling our social networking audience in one year, introducing new media strategies, and integrating modern online methods with traditional methods.
- Planned outreach efforts at several yearly events, including presentations to state and federal legislators, university officials, and the public.
- Coordinated events with attendance ranging from 2,500 to 30,000 attendees. Increased attendance an average of 15% year to year due to aggressive promotional planning and marketing.
Distribution management.
- Modernized the delivery system for AGNR/UME, decreasing costs by over 70%. Lead the physical distribution center, where employees performed fulfillment, billing, inventory, stock maintenance, modernization.
Advisor.
- Served as faculty advisor for the Alpha Zeta agricultural honor fraternity.
February 2010—Present
Marketing Manager, Consulting, Canteros Creative Services
Marketing, promotion and graphic design
- Created and implemented marketing campaigns for clients in multiple media, including web, email, print and social marketing tools.
- Developed and managed client relations with multiple organizations and individuals. Established and maintained client information databases.
- Managed client projects with budgets of up to six figures, including national ad campaigns (Smart Show) and international projects (GAqPs, GAPs).
- Produced proposals and responses to RFPs and RFQs. Clients included federal agencies and Washington DC area non-profits FDA, (Recycled Child Project, PGSPCA), as well as private companies.
January, 1993—January 1995
Freelance design.
- Designed and published brochures, books, and newsletters, including major four-color publications and web page design.
- Scientific illustration for lab manuals and textbooks.
- Residential design for homes in the state of Maryland.
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